Actually, I thought it was one of the few legitimate marketing things TC did. For a uke with an interesting wood grain or figuring, it was kind of fun that he named it. But not for every uke.I've always thought that the (pre-)naming of ukes was absolutely idiotic. I mean, the doctor/ob or hospital doesn't name your child for you...
BTW: Luis Feu de Mesquita of LFdM Ukuleles names his Macaferri Style tenors. (I don't know about his other models.) Mine is named "Jenny."